Question 1

What are outdoor AR games and experiences?

Accepted Answer

Outdoor AR games and experiences are location-based augmented reality activities — hunts, trails and play mapped onto real places — opened by a scan in the browser. They turn streets, parks and venues into an interactive playing field.

Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-21

Question 2

Who are outdoor AR games for?

Accepted Answer

Outdoor AR games are for cities, attractions, festivals, retail districts, campuses, tourism boards and brands running location activations. They suit anyone wanting to drive footfall, dwell time and engagement in a place.

Sources: Holosplash client engagements · Verified by: Holosplash · Verified: 2026-06-16

Question 3

Why use outdoor AR games?

Accepted Answer

You use outdoor AR games because they draw people to locations, keep them engaged longer, and generate shareable moments and word of mouth. They make a place an experience rather than just a backdrop.

Question 4

What makes Holosplash’s outdoor AR games different?

Accepted Answer

Holosplash’s outdoor AR games are different because they are app-less, designed and engineered to be robust in real conditions, and fully tracked. Anyone can join in a tap and you can measure the whole activation.

Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-20

Question 5

Are outdoor AR games worth it?

Accepted Answer

Outdoor AR games are worth it when footfall, dwell time or buzz matter, because they pull people to locations and keep them engaged while generating shareable content. Analytics also let you prove participation and reach.

Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-15

Question 6

Do players need to download an app?

Accepted Answer

No — players do not need to download an app; the game opens in the browser from a scan or link. For a public, transient crowd, removing the install is essential to participation.

Question 7

How do players join the game?

Accepted Answer

Players join the game by scanning a code on signage or a flyer, or tapping a shared link, after which it opens in the browser. It is one tap from passing by to playing.

Question 8

Does it work across iOS and Android?

Accepted Answer

Yes — outdoor AR games work across iOS and Android from one build, so any player can join. There are no separate apps to maintain.

Question 9

Can players invite others easily?

Accepted Answer

Yes — players can invite others easily by sharing the link, which helps an activation spread through a crowd. Frictionless entry plus sharing is what drives reach.

Question 10

Which devices support outdoor AR games?

Accepted Answer

Outdoor AR games are supported on the large majority of modern phones with a camera and current browser. Older devices fall back to a simpler interactive version.

Question 11

Which browsers are required?

Accepted Answer

The required browsers are the standard ones already on players’ phones — Safari on iOS and Chrome on Android. Players use whatever they have.

Question 12

Does it need a strong mobile connection outdoors?

Accepted Answer

Outdoor AR games need a working mobile connection to load, after which they are optimised to run smoothly; we design with real-world connectivity in mind. Asset loading is tuned for the field.

Question 13

What if a player’s phone can’t run AR?

Accepted Answer

If a player’s phone can’t run camera AR, the experience falls back to a simpler interactive mode so they can still take part. The activation stays inclusive.

Question 14

What kinds of outdoor experiences can you build?

Accepted Answer

We can build treasure and scavenger hunts, location trails, character encounters at landmarks, point-scoring challenges and branded activations. The format is shaped to the place and the goal.

Question 15

How is the game tied to real locations?

Accepted Answer

The game is tied to real locations through markers, codes at points of interest, or location triggers, so content appears in the right place. We choose the method that suits the site and reliability needs.

Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-21

Question 16

Can it cover a whole city or campus trail?

Accepted Answer

Yes — it can cover a whole city or campus trail, linking multiple locations into a route or quest. The scale is set by your activation, not the technology.

Question 17

Can it include rewards, leaderboards or prizes?

Accepted Answer

Yes — it can include rewards, leaderboards or prizes to drive participation and competition. These mechanics increase completion and return visits.

Question 18

Can it be branded for a sponsor or campaign?

Accepted Answer

Yes — the experience can be fully branded for a sponsor or campaign, weaving products or messages into the play. The game becomes a branded activation, not a generic one.

Question 19

Is it reliable in real outdoor conditions?

Accepted Answer

Yes — it is engineered to be reliable in real outdoor conditions, accounting for varied devices, lighting and connectivity. Robustness in the field is a core design goal.

Question 20

Do we need hardware installed on site?

Accepted Answer

No — you do not need hardware installed on site, since players use their own phones and the experience runs in the browser; you mainly need signage and codes. Setup is light.

Question 21

Can you test on location before launch?

Accepted Answer

Yes — we test on location before launch wherever possible, tuning triggers and prompts to the real environment. On-site testing keeps a public game dependable.

Question 22

Can it run for a festival or fixed period?

Accepted Answer

Yes — it can run for a festival or fixed period and be re-themed or taken down afterwards, since it is hosted and controlled centrally. You decide how long it lives.

Question 23

How long does an outdoor AR game take to build?

Accepted Answer

An outdoor AR game typically takes from a few weeks to longer depending on the number of locations and the gameplay complexity. We scope and schedule it with you up front.

Question 24

What do you need from us to start?

Accepted Answer

To start we need the location(s), the concept or goal, and any brand assets. The clearer the site and objective, the faster we can design the play.

Question 25

Can you design the game concept for us?

Accepted Answer

Yes — we can design the game concept as well as build it, bringing creative and engineering together. The 1-on-1 service spans idea to execution.

Question 26

Can we build to an event date?

Accepted Answer

Yes — we can build to an event date when scoped in time, and will be clear about what’s achievable. The date that matters drives the plan.

Question 27

Can we measure participation?

Accepted Answer

Yes — you can measure participation, with starts, completions and reach tracked across the activation. This shows how many people played and how far it spread.

Question 28

What analytics are provided?

Accepted Answer

The analytics provided include plays over time, location points reached, completion and sharing. These reveal how the activation performed and where.

Question 29

Who owns the data?

Accepted Answer

You own the data from your outdoor activation; Holosplash collects and presents it for you. It describes your audience and stays yours.

Question 30

Can it integrate with GA4?

Accepted Answer

Yes — on managed plans analytics can integrate with GA4 so participation sits beside your other data. Reporting stays unified.

Question 31

How much does an outdoor AR game cost?

Accepted Answer

The cost of an outdoor AR game depends on the number of locations and gameplay complexity, with hosted plans from €39/month and one-time production priced by scope. We quote transparently after understanding the activation.

Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-11

Question 32

Is hosting included?

Accepted Answer

Yes — hosting of the game is included in the plan for its run. One-time creative and 3D production are separate.

Question 33

Do we pay per player?

Accepted Answer

No — you do not pay per player; hosted plans include unlimited views, so a hugely popular activation costs no more to run. Budgeting stays predictable regardless of turnout.

Question 34

Can one game be reused for multiple events?

Accepted Answer

Yes — one game framework can be reused and re-themed for multiple events, spreading the build cost across activations. It becomes a reusable asset.

Question 35

Can the game be updated or re-themed?

Accepted Answer

Yes — the game can be updated or re-themed without redeploying anything, since it is hosted centrally. One framework can power many seasonal activations.

Question 36

Who hosts and maintains it?

Accepted Answer

Holosplash hosts and maintains the game on managed plans, keeping it reliable as devices and browsers change. You don’t manage any infrastructure.

Question 37

Who owns the game and assets?

Accepted Answer

Ownership of the game and its assets is agreed in writing, with work made for you licensed or assigned to you. Holosplash does not reuse your bespoke activation elsewhere.

Question 38

Is player data handled responsibly?

Accepted Answer

Yes — player data is handled responsibly and the experience is built to be GDPR-compliant, collecting only the analytics needed. Any personal data is treated lawfully and transparently.

Question 39

How do we get started?

Accepted Answer

To get started, contact Holosplash with your location and idea, and we will shape the activation in a short consultation. The first step is a conversation about the place and the goal.

Question 40

How soon will an outdoor AR game drive footfall?

Accepted Answer

An outdoor AR game can drive footfall as soon as it launches and is promoted, pulling people to locations and keeping them there longer. Analytics then show participation and reach across the run.

Question 41

How does it compare to a traditional event or printed trail?

Accepted Answer

An outdoor AR game compares well to a traditional event or printed trail because it’s interactive, shareable and measurable, and can be re-themed without reprinting. It turns a place into play rather than a static route.

Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-17

Question 42

Can you show outdoor AR games boost participation?

Accepted Answer

Yes — we can show participation through starts, completions and sharing tracked across the activation, so reach is measurable. The data lets you compare it against other location campaigns.

Outdoor AR Games & Experiences

Turn a place into play

Built for crowds and footfall

App-less, instant entry

Designed and engineered to be robust

Measurable and updatable

Frequently asked questions

The basics

App-less & WebAR

Devices, browsers & compatibility

Gameplay & location

In the field

Build process & timeline

Tracking & analytics

Pricing & plans

Maintenance, IP & getting started

Results & comparison

What will you choose — Standard or Statement?