Notes on AR, print and attention.
Plain-English guides on app-less WebAR, tracking, and brand campaigns that travel.
Packaging that sells twice: WebAR on the box
Product packaging is prime real estate you already pay for. Adding app-less WebAR turns the box into a second sales channel you can measure.
Finally measuring print ROI with augmented reality
Print has always been hard to measure. Here's how adding AR gives you scans, views, and shares you can take to the boardroom.
Image, face, or world: the three ways AR tracks your print
Image-tracked, face/body-tracked, and world-tracked AR each do something different. Here's when to use which.
What is app-less WebAR?
Augmented reality that runs in the phone browser — no app, no download. Here's how it works and why it matters for print.
WebAR for agencies: a new creative channel you can measure
Why browser-based augmented reality is becoming a standard tool for agencies — and how to pitch it to clients.
Case study: the Sepultura AR merch shirt
How a tour T-shirt became a scannable AR experience — driving a 35% lift in early-bird ticket sales and 1.2M social impressions.
AR flyers that actually convert (instead of hitting the bin)
How augmented-reality flyers turn a disposable handout into a measurable, shareable channel — and what makes them work.
Every campaign is a 1-on-1 collaboration.
From objective to ongoing updates, we build it with you — not just for you.