Services
Interactive AR Events
Live events amplified with AR — interactive stands, photo moments and gamified activations that drive engagement and word of mouth.
Holosplash brings app-less augmented reality to live events — interactive stands, photo moments, gamified activations and shared experiences that drive engagement and word of mouth. A scan opens the experience in the browser, so attendees join in seconds, with nothing to download and no queue for hardware.
Engagement attendees remember
A great event activation is one people talk about and post. AR turns a stand, stage or space into something interactive — a 3D reveal, a game, a shareable photo moment — that draws crowds and stays in the memory. It’s a magnet for attention on a busy floor.
Built for crowds, no hardware queues
Because the experience is app-less and runs on attendees’ own phones, there are no headsets to clean, no kiosks to queue for and no install to persuade people through. It scales to any size of crowd at no extra cost per attendee.
App-less, instant participation
A scan or link opens the experience in the browser, so an attendee is in within a tap and can share it on the spot. Frictionless entry is what turns a stand into a crowd.
On-brand and engineered for the floor
Holosplash designs the activation to your brand and engineers it to be reliable in a demanding event environment — varied devices, crowds and connectivity. The creative leads, but it’s built to perform live.
Measurable buzz
Every interaction is tracked, so you can report participation, leads and reach from the activation, and the content can be updated between event days or stops on a tour. One build can serve a whole circuit.
Frequently asked questions
Everything you might want to know — grouped by topic.
The basics
What are interactive AR events? +
Interactive AR events are live events enhanced with augmented reality — stands, photo moments, games and activations opened by a scan in the browser. They turn an event space into an interactive, shareable experience.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-16
Who are interactive AR events for? +
Interactive AR events are for brands, exhibitors, conference and festival organisers, and agencies running activations who want to stand out and engage attendees. They suit trade shows, launches, festivals and brand experiences.
Sources: Holosplash client engagements · Verified by: Holosplash · Verified: 2026-06-11
Why use AR at an event? +
You use AR at an event because it draws crowds, creates memorable shareable moments, and captures leads and engagement data — all without hardware queues. It makes a stand or space the thing people gather around.
Sources: Holosplash project delivery; AR Marketing Report, 2024 · Verified by: Holosplash · Verified: 2026-06-20
What makes Holosplash’s AR events different? +
Holosplash’s AR events are different because they are app-less, on-brand, engineered for the floor, and fully tracked, with a hands-on service behind them. Anyone can join in a tap and you can report the whole activation.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-15
Are interactive AR events worth it? +
Interactive AR events are worth it when standing out, engaging crowds and capturing leads matter, because they pull attention and generate shareable content. Analytics also let you prove participation and reach to stakeholders.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-10
App-less & WebAR
Do attendees need an app to join? +
No — attendees do not need an app to join; the experience opens in the browser from a scan. For a busy event floor, removing the install is essential to participation.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-19
How do attendees launch the experience? +
Attendees launch the experience by scanning a code on the stand or signage, or tapping a shared link, after which it opens in the browser. It is one tap from walking past to taking part.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-14
Does it work across iOS and Android? +
Yes — interactive AR events work across iOS and Android from one build, so any attendee can join. There are no separate apps to maintain.
Sources: Holosplash platform compatibility testing · Verified by: Holosplash · Verified: 2026-06-09
Do we need to provide headsets or kiosks? +
No — you do not need to provide headsets or kiosks; attendees use their own phones and the experience runs in the browser. This removes hardware cost, cleaning and queues.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-18
Devices, browsers & compatibility
Which devices support AR event experiences? +
AR event experiences are supported on the large majority of modern phones and tablets with a camera and current browser. Older devices fall back to a simpler interactive version.
Sources: Holosplash platform compatibility testing · Verified by: Holosplash · Verified: 2026-06-13
Which browsers are required? +
The required browsers are the standard ones already on attendees’ phones — Safari on iOS and Chrome on Android. People use whatever they have.
Sources: Apple WebKit documentation; Google Chrome documentation · Verified by: Holosplash · Verified: 2026-06-22
Will it cope with busy venue connectivity? +
AR event experiences are optimised to load efficiently and we plan for venue connectivity, including advising on the network or providing on-stand options. We design with crowded conditions in mind.
Sources: Holosplash platform performance testing · Verified by: Holosplash · Verified: 2026-06-17
What if an attendee’s device can’t run AR? +
If an attendee’s device can’t run camera AR, the experience falls back to an interactive on-screen version so they still take part. The activation stays inclusive.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-12
Activations & formats
What kinds of event activations can you build? +
We can build interactive product reveals, AR games and challenges, shareable photo and selfie moments, virtual mascots, and gamified booth experiences. The format is chosen to fit the event goal and the space.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-21
Can it create a shareable photo moment? +
Yes — it can create a shareable photo or selfie moment with branded AR effects that attendees capture and post. These turn your stand into social reach.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-16
Can it include a game or competition? +
Yes — it can include a game or competition with scoring, prizes or a leaderboard, which draws crowds and keeps them at the stand longer. Competition is a strong engagement driver.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-11
Can it capture leads at the event? +
Yes — it can capture leads with opt-in forms or follow links inside the experience, turning engagement into contacts. The activation becomes a measurable lead source.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-20
Can it show products too big to bring? +
Yes — it can show products too big or numerous to bring, placing them at full scale in the booth through AR. Your stand is no longer limited to what fits on it.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-15
On the day
How do you draw attendees to the activation? +
We draw attendees with clear, on-brand prompts and signage that invite a scan, plus a hook that rewards participation. Good prompting and a strong hook are part of the design.
Sources: Holosplash design practice · Verified by: Holosplash · Verified: 2026-06-10
Can the experience run across multiple event days? +
Yes — the experience can run across multiple event days and be updated between them, since it is hosted centrally. Content can change without redeploying anything on site.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-19
Can one activation travel across a tour or roadshow? +
Yes — one activation can travel across a tour or roadshow, re-themed per stop while reusing the same framework. It becomes a reusable asset across the circuit.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-14
Do you support the activation during the event? +
Yes — we provide support around the event so the activation runs smoothly, and we test on site beforehand where possible. Reliability on the day is a priority.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-09
Build process & timeline
How long does an AR event activation take to build? +
An AR event activation typically takes from a couple of weeks to longer depending on the format and 3D complexity. We confirm the timeline against your event date.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-18
What do you need from us to start? +
To start we need the event details, your goal, brand assets and any products to feature. The clearer the brief and date, the smoother the build.
Sources: Holosplash onboarding · Verified by: Holosplash · Verified: 2026-06-13
Can you concept the activation for us? +
Yes — we can concept the activation as well as build it, combining creative and engineering. The 1-on-1 service spans idea to delivery.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-22
Can you guarantee it’s ready for the event date? +
When scoped in time we build to the event date and are clear up front about what’s achievable. The date that matters drives the plan.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-17
Tracking & analytics
Can we measure engagement at the event? +
Yes — you can measure engagement at the event, with scans, participation and leads tracked across the activation. This lets you report the value of the stand.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-12
What analytics are provided? +
The analytics provided include scans over time, participation, sharing and any leads captured. These quantify reach and engagement from the activation.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-21
Who owns the leads and data? +
You own the leads and data from the activation; Holosplash collects and presents them for you. The data is about your audience and stays yours.
Sources: Holosplash master services agreement · Verified by: Holosplash · Verified: 2026-06-16
Can it integrate with our CRM or GA4? +
Yes — on managed plans analytics can integrate with GA4, and captured leads can feed your CRM workflow. This keeps follow-up joined up after the event.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-11
Pricing & plans
How much does an AR event activation cost? +
The cost of an AR event activation depends on the format and 3D involved, with hosted plans from €39/month and one-time production priced by scope. We quote transparently after understanding the event.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-20
Is hosting included? +
Yes — hosting of the activation is included in the plan for its run. One-time creative and 3D production are separate.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-15
Do we pay per attendee? +
No — you do not pay per attendee; hosted plans include unlimited views, so a packed stand costs no more to run. Budgeting stays predictable regardless of turnout.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-10
Can it be reused across events? +
Yes — one activation can be reused and re-themed across events, spreading the build cost. It becomes an asset for your whole event calendar.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-19
Maintenance, IP & getting started
Can content be updated between events? +
Yes — content can be updated between events or tour stops, since the experience is hosted centrally and changes go live instantly. The activation can evolve across a circuit.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-14
Who hosts and maintains it? +
Holosplash hosts and maintains the activation on managed plans, keeping it reliable as devices and browsers change. You don’t manage any infrastructure.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-09
Who owns the activation and assets? +
Ownership of the activation and its assets is agreed in writing, with work made for you licensed or assigned to you. Holosplash does not reuse your bespoke activation elsewhere.
Sources: Holosplash master services agreement · Verified by: Holosplash · Verified: 2026-06-18
Is attendee data handled compliantly? +
Yes — attendee data and any captured leads are handled compliantly, and the experience is built to be GDPR-compliant, collecting only what’s needed with consent. Personal data is treated lawfully and transparently.
Sources: EU GDPR (Regulation 2016/679); Holosplash data practices · Verified by: Holosplash · Verified: 2026-06-13
How do we get started? +
To get started, contact Holosplash with your event and goal, and we will shape the activation in a short consultation. The first step is a conversation about the event that matters.
Sources: Holosplash onboarding · Verified by: Holosplash · Verified: 2026-06-22
Results & comparison
How soon will an AR activation draw a crowd? +
An AR activation can draw a crowd from the moment the event opens, since interactive, shareable moments attract attention on a busy floor. Live analytics then show participation and reach as the event runs.
Sources: Holosplash project delivery; Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-17
How does it compare to traditional booth giveaways or screens? +
An AR activation compares well to giveaways or screens because it’s interactive, shareable and captures leads and data, with no hardware to queue for. It turns a stand into an experience people seek out and post.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-12
Can you show AR activations capture more leads? +
Yes — we can show participation and leads captured through the activation’s analytics, so the value of the stand is measurable. The data lets you compare AR against your other event tactics.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-21
What will you choose — Standard or Statement?
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