Services
Custom AR App Development
Bespoke augmented reality applications built for your brand and product — and delivered app-less, straight to the browser via a scan or link.
Holosplash builds custom augmented reality applications that run entirely in the web browser — no app store, no download, just a scan or a tap. From the 3D model to the first scan we engineer the whole experience around your product, your audience and your goals, then host it, track it and keep it current.
Augmented reality without the app store
Traditional AR asks people to find, download and trust a native app before they ever see your content — and most never do. Our custom AR applications open instantly in the phone’s browser through a scan, link or QR code, so the distance between curiosity and experience is a single tap. You keep the reach of the open web with the depth of a purpose-built application.
What goes into a custom build
Every application is assembled around your objective: photoreal 3D models of your products, animation, sound, tappable buttons and links, gamified interactions, and image-, face- or world-tracking as the scene demands. Nothing is templated — the experience, the interactions and the analytics are designed for your campaign, not retrofitted from a generic builder.
Engineered, not just designed
Holosplash is engineering-led. A mechanical-engineering background means accurate models, correct call-outs and a genuine understanding of how your product actually works, so the application is as precise as it is striking. Your proprietary CAD and intellectual property are handled under NDA throughout the build.
Tracked from the first scan
A custom AR application is also a measurement tool. We wire in analytics — scans over time, location, device, dwell time and conversion taps — so you can see exactly what your audience does and prove the return on the work. On managed plans this flows into GA4 alongside the rest of your marketing data.
Hosted, maintained and updatable
Because the application lives on the web, content can change without reprinting or resubmitting anything: swap a video, update a price or add a new product, and every code already in the wild points to the new version. We host the experience, keep it running across browser and OS updates, and refresh it whenever you need.
Frequently asked questions
Everything you might want to know — grouped by topic.
The basics
What is custom AR app development? +
Custom AR app development is the design and engineering of an augmented reality application built specifically for your brand, product and campaign rather than assembled from a generic template. At Holosplash it means a web-based AR experience — opened in the browser by a scan or link — that layers your 3D content, animation and interactions over the real world through the phone camera.
Sources: Holosplash project delivery; W3C WebXR Device API specification · Verified by: Holosplash · Verified: 2026-06-17
What makes Holosplash’s custom AR app development different? +
What makes Holosplash’s custom AR app development different is that it is app-less, engineering-led and fully tracked: experiences run in the browser with no download, models are built with real engineering accuracy, and every scan is measured. You also get a 1-on-1 service from objective to ongoing updates rather than a self-serve tool.
Sources: Holosplash service model; Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-12
Who is custom AR app development for? +
Custom AR app development is for brands, agencies, manufacturers, retailers, artists and event organisers who want an interactive AR experience tailored to a specific product or campaign. It suits anyone who needs more than an off-the-shelf filter and wants the result measured and maintained.
Sources: Holosplash client engagements · Verified by: Holosplash · Verified: 2026-06-21
What kinds of AR applications can Holosplash build? +
Holosplash can build a wide range of AR applications, including product reveals, try-before-you-buy visualisers, interactive packaging, AR business cards, gamified campaigns, museum and exhibition guides, and live-event experiences. Because each build is custom, the format is chosen to fit your goal rather than the other way round.
Sources: Holosplash project portfolio · Verified by: Holosplash · Verified: 2026-06-16
Is custom AR app development worth the investment? +
Custom AR app development is worth the investment when engagement, recall or conversion matter, because AR consistently outperforms static media on attention and brand memory. Independent studies report materially higher purchase intent and brand recall for AR experiences, and Holosplash builds in tracking so you can verify the return for your own campaign.
Sources: Shopify AR commerce study, 2023; Digital Marketing Institute · Verified by: Holosplash · Verified: 2026-06-11
How is an AR application different from a 3D website? +
An AR application differs from a 3D website in that it anchors digital content to the real world through the camera — placing a product in your room or springing it from a printed page — rather than only showing a model on screen. Holosplash applications combine both: an on-screen 3D view and a true camera-based AR mode.
Sources: Holosplash WebAR platform documentation; W3C WebXR Device API · Verified by: Holosplash · Verified: 2026-06-20
App-less & WebAR
Do my customers need to download an app to use the AR experience? +
No — your customers do not need to download an app to use the AR experience. Holosplash builds app-less AR that opens directly in the phone’s browser from a scan, QR code or link, removing the biggest drop-off point in traditional AR.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-15
What is app-less (web-based) AR? +
App-less, or web-based, AR is augmented reality that runs inside a standard mobile browser instead of a downloaded application. The user scans or taps, the experience loads like a web page, and the camera-based AR begins — no install, no account, no app store.
Sources: W3C WebXR Device API specification; Holosplash platform documentation · Verified by: Holosplash · Verified: 2026-06-10
How does WebAR compare to a native AR app? +
Compared with a native AR app, WebAR trades a small amount of raw device access for a dramatic gain in reach: there is nothing to install, it works across iOS and Android from one build, and links are instantly shareable. For the large majority of marketing, retail and print campaigns this reach advantage outweighs the extra capability of a native app.
Sources: Holosplash project delivery; Google ARCore documentation; Apple WebKit documentation · Verified by: Holosplash · Verified: 2026-06-19
Will an app-less AR application work without an app store submission? +
Yes — an app-less AR application works without any app store submission, review or approval, because it is delivered as a web experience rather than a packaged app. This removes review delays and the risk of rejection, and lets you publish or update on your own schedule.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-14
Can a WebAR application do everything a native app can? +
A WebAR application covers the vast majority of what brand and product experiences need — image, face and world tracking, 3D models, animation, sound, interaction and analytics — though a few advanced device features remain native-only. Where a project genuinely requires those, Holosplash will tell you up front and recommend the right path.
Sources: W3C WebXR Device API; Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-09
How do users launch an app-less AR application? +
Users launch an app-less AR application by scanning a QR code or marker, tapping a link, or visiting a short URL — the experience then opens in their browser and asks for camera permission. There is no intermediate download step between the prompt and the experience.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-18
Devices, browsers & compatibility
Which devices support Holosplash AR applications? +
Holosplash AR applications are supported on the overwhelming majority of modern smartphones and tablets, plus desktop browsers for the on-screen 3D view. If a device has a reasonably current browser and a camera, it can run the experience.
Sources: Holosplash platform compatibility testing · Verified by: Holosplash · Verified: 2026-06-13
Which browsers are required to run the AR experience? +
The AR experience runs in the standard mobile browsers — Safari on iOS and Chrome on Android — as well as most Chromium-based browsers. Because it is web-based, users simply open it in whatever browser they already have.
Sources: Apple WebKit documentation; Google Chrome documentation · Verified by: Holosplash · Verified: 2026-06-22
Does the AR application work on both iOS and Android? +
Yes — the AR application works on both iOS and Android from a single build, with no separate versions to maintain. This cross-platform reach is one of the core advantages of the app-less approach.
Sources: Holosplash platform compatibility testing · Verified by: Holosplash · Verified: 2026-06-17
Do users need the latest phone to run the AR experience? +
No — users do not need the latest phone to run the AR experience; it is built to work on devices that are several years old, scaling the visual quality to the hardware. Very old or unusual devices may fall back to a simpler 3D view.
Sources: Holosplash platform compatibility testing · Verified by: Holosplash · Verified: 2026-06-12
What happens if a device doesn’t support AR? +
If a device doesn’t support full camera-based AR, the application gracefully falls back to an interactive on-screen 3D view so no visitor is left with a blank page. We design this fallback deliberately rather than leaving it to chance.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-21
Build process & timeline
How long does it take to build a custom AR application? +
A custom AR application typically takes from about one week for a straightforward single-product experience to several weeks for complex, multi-scene or gamified builds. The timeline depends mainly on how much 3D modelling and custom interaction the project needs, and we give you a clear estimate up front.
Sources: Holosplash project delivery · Verified by: Holosplash · Verified: 2026-06-16
What does the AR app development process look like? +
The AR app development process moves through understanding your objective, agreeing the concept and tracking method, building or sourcing the 3D, composing and fine-tuning the scene, and then maintaining and updating it after launch. Holosplash runs all of these steps with you in a single 1-on-1 engagement.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-11
What do you need from me to start a custom AR build? +
To start a custom AR build we need your objective, any brand assets, and either a 3D model of your product or photos and specifications we can model from. The clearer the goal and the source material, the faster and more accurate the result.
Sources: Holosplash onboarding · Verified by: Holosplash · Verified: 2026-06-20
Can you build an AR application from just product photos? +
Yes — we can build an AR application from just product photos, reconstructing or modelling the product in 3D for you when you don’t already have a model. Photogrammetry and bespoke modelling are part of the service when needed.
Sources: Holosplash 3D production · Verified by: Holosplash · Verified: 2026-06-15
Can I request changes during the build? +
Yes — you can request changes during the build; the process is collaborative and includes review points where you give feedback before the scene is finalised. Because the direction stays yours, we adjust the experience as it takes shape.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-10
Features & capabilities
What features can be added to a custom AR application? +
Features that can be added to a custom AR application include photoreal 3D models, animation and moving parts, sound design, tappable buttons and links, call-outs and information overlays, social sharing, and gamified interactions. The mix is chosen to serve your campaign goal.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-19
Can the AR application include 3D product models? +
Yes — the AR application can include photoreal 3D product models, which are usually the centrepiece of the experience. Holosplash can use your existing CAD, scan your real product, or build a bespoke model from photos.
Sources: Holosplash 3D production · Verified by: Holosplash · Verified: 2026-06-14
Can you add animation and sound to the AR application? +
Yes — we can add animation, moving parts and sound design to the AR application to make the experience feel alive rather than static. These are offered as scene add-ons and are matched to the story you want to tell.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-09
Can the AR application include buttons, links and calls to action? +
Yes — the AR application can include tappable buttons, links and calls to action such as “buy now”, “book a demo” or links to your site and socials. These turn an engaging experience into a measurable conversion path.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-18
Can the AR application support games or gamified experiences? +
Yes — the AR application can support games and gamified experiences, from simple collect-and-win mechanics to interactive mini-games that reward engagement. Gamification is a powerful driver of dwell time and social sharing.
Sources: Holosplash project portfolio · Verified by: Holosplash · Verified: 2026-06-13
Can multiple products or scenes live in one AR application? +
Yes — multiple products or scenes can live in one AR application, letting a single experience cover a whole range, catalogue or campaign. We structure the navigation so users move between scenes naturally.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-22
Tracking, analytics & data
Can I track how many people use my AR application? +
Yes — you can track how many people use your AR application; measurement is built into every experience. We capture scans and sessions so you always know the reach and engagement of a campaign.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-17
What analytics does a custom AR application provide? +
A custom AR application provides analytics such as scans over time, approximate location, device type, dwell time and conversion taps on your calls to action. These metrics let you optimise the experience and prove its value.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-12
Who owns the scan and usage data? +
You own the scan and usage data from your AR application; Holosplash collects and presents it on your behalf. The data describes your campaign and stays yours.
Sources: Holosplash master services agreement · Verified by: Holosplash · Verified: 2026-06-21
Can the AR application integrate with my existing analytics (GA4)? +
Yes — on managed plans the AR application integrates with your existing GA4 analytics, so AR engagement appears alongside the rest of your marketing data. This keeps reporting in one place rather than a separate silo.
Sources: Holosplash analytics (GA4 integration) · Verified by: Holosplash · Verified: 2026-06-16
Pricing & plans
How much does custom AR app development cost? +
The cost of custom AR app development depends on the complexity of the scene and the 3D work involved, with hosted plans starting from €39/month and one-time 3D production ranging from free AI-generated models to bespoke modelling. We quote each build transparently after understanding the scope.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-11
Is custom AR app development included in a Holosplash plan? +
Custom AR app development is delivered through Holosplash’s plans, which combine hosting, the AR experience and the 1-on-1 service, with 3D production and scene add-ons priced separately where needed. Every plan includes the full-service partnership at no extra charge.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-20
Are there ongoing costs for an AR application? +
There is an ongoing hosting cost for an AR application, since it lives on the web and must be served and maintained; this is covered by the monthly plan. One-time build and 3D costs are separate from the recurring hosting.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-15
Do I pay per view or per user? +
No — you do not pay per view or per user; Holosplash hosted plans include unlimited views so a campaign that goes viral costs no more than one that doesn’t. This makes budgeting predictable regardless of reach.
Sources: Holosplash pricing · Verified by: Holosplash · Verified: 2026-06-10
Maintenance, updates & hosting
Can the AR application be updated after launch? +
Yes — the AR application can be updated after launch at any time, and because it is web-based the change is instant for everyone, with no reprinting or resubmission. You can swap content, fix details or refresh the campaign without touching the printed codes already in circulation.
Sources: Holosplash WebAR platform documentation · Verified by: Holosplash · Verified: 2026-06-19
Who hosts the AR application? +
Holosplash hosts the AR application on managed plans, keeping it online, fast and compatible as browsers and operating systems change. Enterprise clients can also self-host under licence on their own infrastructure.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-14
What happens if I need new content later? +
If you need new content later — a new product, video or seasonal campaign — Holosplash updates the experience for you, either through managed updates included in your plan or as a quick on-demand change. The application is designed to evolve rather than be rebuilt.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-09
Privacy, security & IP
Is my product data and CAD kept confidential? +
Yes — your product data and CAD are kept confidential and are handled under NDA throughout the engagement. As an engineering-led studio, protecting proprietary design and IP is built into how Holosplash works.
Sources: Holosplash master services agreement · Verified by: Holosplash · Verified: 2026-06-18
Is the AR application GDPR-compliant? +
The AR application is built to be GDPR-compliant, collecting only the analytics needed and handling any personal data lawfully and transparently. Holosplash will align the experience with your privacy policy and consent requirements.
Sources: EU GDPR (Regulation 2016/679); Holosplash data practices · Verified by: Holosplash · Verified: 2026-06-13
Who owns the AR application and its assets? +
Ownership of the AR application and its assets is agreed in writing for each engagement, and the 3D models and content created for you are licensed or assigned to you per that agreement. Holosplash does not repurpose your assets for other clients.
Sources: Holosplash master services agreement · Verified by: Holosplash · Verified: 2026-06-22
Getting started
How do I get started with custom AR app development? +
To get started with custom AR app development, reach out to Holosplash with your product and goal; we begin with a short consultation to understand the objective before recommending an approach. The first step is a conversation, not a commitment.
Sources: Holosplash onboarding · Verified by: Holosplash · Verified: 2026-06-17
Can I see examples before committing? +
Yes — you can see examples before committing; Holosplash will share relevant work and can demonstrate the experience live on your own phone. Seeing AR in your hand is the fastest way to understand what it can do for your brand.
Sources: Holosplash client engagements · Verified by: Holosplash · Verified: 2026-06-12
Do you offer consultation before a build? +
Yes — Holosplash offers consultation before a build as part of the 1-on-1 service, helping you choose the right concept, tracking method and media before any production begins. This makes sure the investment is pointed at the right outcome.
Sources: Holosplash service model · Verified by: Holosplash · Verified: 2026-06-21
What will you choose — Standard or Statement?
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