Question 1

What are custom AR filters and effects?

Accepted Answer

Custom AR filters and effects are branded augmented reality overlays — face, world or try-on effects — designed for your brand and opened by a scan or link in the browser. They give people something fun and on-brand to use and share.

Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-16

Question 2

Who are custom AR filters for?

Accepted Answer

Custom AR filters are for brands, agencies, events, artists and campaigns that want social reach and user-generated content. They suit anyone wanting their audience to spread the message for them.

Question 3

Why use custom AR filters and effects?

Accepted Answer

You use custom AR filters and effects because they generate authentic, shareable content that spreads organically, and can also carry commercial value like product try-on. They turn audiences into promoters.

Fonti: Holosplash project delivery; AR Marketing Report, 2024 · Verificato da: Holosplash · Verificato: 2026-06-20

Question 4

What makes Holosplash’s AR filters different?

Accepted Answer

Holosplash’s AR filters are different because they are app-less and not locked to a single platform, on-brand, crafted to perform across devices, and fully tracked. They work from print, packaging and events, not just one social app.

Fonti: Holosplash service model · Verificato da: Holosplash · Verificato: 2026-06-15

Question 5

Are custom AR filters worth it?

Accepted Answer

Custom AR filters are worth it when reach and user-generated content matter, because a well-designed effect spreads through the people who use it. Analytics also let you measure activations and reach.

Question 6

Do people need an app to use the filter?

Accepted Answer

No — people do not need an app to use the filter; it opens in the browser from a scan or link. This frees the effect from being locked inside a single social platform.

Question 7

How is an app-less filter different from a social platform filter?

Accepted Answer

An app-less filter differs from a social platform filter in that it isn’t tied to one app’s ecosystem, rules or audience — it opens anywhere via a link or scan and can be triggered from print, packaging or events. You own the entry point and the reach.

Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-14

Question 8

How do people launch the effect?

Accepted Answer

People launch the effect by scanning a code or tapping a link, after which it opens in the browser and the camera activates. It is one tap from seeing it to using it.

Question 9

Does it work across iOS and Android?

Accepted Answer

Yes — custom AR effects work across iOS and Android from one build, so any user can apply them. There are no separate apps to maintain.

Question 10

Which devices support custom AR effects?

Accepted Answer

Custom AR effects are supported on the large majority of modern phones with a camera and current browser. Older devices may run a simpler version of the effect.

Question 11

Which browsers are required?

Accepted Answer

The required browsers are the standard ones already on people’s phones — Safari on iOS and Chrome on Android. Users rely on whatever they have.

Question 12

Will effects perform smoothly on most phones?

Accepted Answer

Yes — effects are crafted to perform smoothly across the range of common phones, scaling complexity to the device. Smooth performance is essential for something people will share.

Question 13

What if a device can’t run the effect?

Accepted Answer

If a device can’t run the full effect, the experience falls back to a simpler version or an on-screen alternative so the user still engages. The experience remains accessible.

Question 14

What kinds of effects can you create?

Accepted Answer

We can create face effects, try-on effects, world and environment transformations, branded objects and games, and shareable photo or video moments. The type is chosen to fit your goal and audience.

Question 15

Can you build product try-on effects?

Accepted Answer

Yes — we can build product try-on effects for items like eyewear, headwear, cosmetics or accessories, combining fun with real purchase value. Try-on links entertainment to commerce.

Question 16

Can effects transform the user’s surroundings?

Accepted Answer

Yes — world effects can transform the user’s surroundings, placing branded objects or scenes in their environment. This is striking and highly shareable.

Question 17

Can effects include capture for sharing?

Accepted Answer

Yes — effects can include photo or video capture so users can save and share the result, which is what drives reach. Sharing is built into the experience.

Question 18

Can an effect tie into a campaign or product launch?

Accepted Answer

Yes — an effect can tie into a campaign or product launch, reinforcing the message and linking to buy or follow. It becomes part of the campaign rather than a standalone novelty.

Question 19

Will the effect match our brand?

Accepted Answer

Yes — the effect is designed to match your brand’s look, tone and message, so it reinforces identity while it spreads. On-brand craft is part of the work.

Question 20

How do you make an effect people actually want to share?

Accepted Answer

We make an effect shareable by designing it to be fun, flattering and easy to capture, with a clear hook and smooth performance. Shareability is a design goal, not an afterthought.

Question 21

Can effects include your products in 3D?

Accepted Answer

Yes — effects can include your products in photoreal 3D, which we build or source as needed. This connects the fun of a filter to your actual range.

Question 22

Can we run a series of themed effects?

Accepted Answer

Yes — you can run a series of themed effects from one framework, refreshing them seasonally or per campaign. This keeps an audience coming back.

Question 23

How long does a custom AR effect take to build?

Accepted Answer

A custom AR effect typically takes from about a week for a focused effect to longer for complex or 3D-heavy ones. We confirm the timeline once concept and scope are agreed.

Question 24

What do you need from us to start?

Accepted Answer

To start we need your brand assets, the concept or goal, and any products to feature. The clearer the brief, the faster we can create the effect.

Question 25

Can you design the concept for us?

Accepted Answer

Yes — we can design the effect concept as well as build it, combining creative and technical craft. The 1-on-1 service spans idea to delivery.

Question 26

Can we review before launch?

Accepted Answer

Yes — you can review the effect before launch, with feedback rounds so it matches your brand and intent. The direction stays yours throughout.

Question 27

Can we measure how the effect performs?

Accepted Answer

Yes — you can measure how the effect performs, with activations, captures and reach tracked. This shows how far your effect spread.

Question 28

What analytics are provided?

Accepted Answer

The analytics provided include uses over time, device, captures and taps on any calls-to-action. These reveal engagement and reach.

Question 29

Who owns the data?

Accepted Answer

You own the data from your effect; Holosplash collects and presents it for you. It describes your audience and stays yours.

Question 30

Can it integrate with GA4?

Accepted Answer

Yes — on managed plans analytics can integrate with GA4 so effect usage sits beside your other data. Reporting stays unified.

Question 31

How much does a custom AR effect cost?

Accepted Answer

The cost of a custom AR effect depends on its complexity and any 3D, with hosted plans from €39/month and one-time production priced by scope. We quote transparently after a brief.

Question 32

Is hosting included?

Accepted Answer

Yes — hosting of the effect is included in the monthly plan, keeping it available and current. One-time build and 3D costs are separate.

Question 33

Do we pay per use?

Accepted Answer

No — you do not pay per use; hosted plans include unlimited views, so an effect that goes viral costs no more to run. Budgeting stays predictable regardless of reach.

Question 34

Can a series of effects share one build?

Accepted Answer

Yes — a series of effects can share one framework, spreading the cost across campaigns. It becomes a reusable asset for ongoing activations.

Question 35

Can effects be updated or re-themed?

Accepted Answer

Yes — effects can be updated or seasonally re-themed without redeploying anything, since they are hosted centrally. One framework can power a series of campaigns.

Question 36

Who hosts and maintains them?

Accepted Answer

Holosplash hosts and maintains the effects on managed plans, keeping them compatible as browsers change. You don’t manage any infrastructure.

Question 37

Who owns the effect and assets?

Accepted Answer

Ownership of the effect and its assets is agreed in writing, with work made for you licensed or assigned to you. Holosplash does not reuse your bespoke effects elsewhere.

Question 38

Is user data handled responsibly?

Accepted Answer

Yes — user data is handled responsibly and the experience is built to be GDPR-compliant, collecting only the analytics needed; captured photos stay on the user’s device unless they choose to share. Any personal data is treated lawfully and transparently.

Fonti: EU GDPR (Regulation 2016/679); Holosplash data practices · Verificato da: Holosplash · Verificato: 2026-06-13

Question 39

How do we get started?

Accepted Answer

To get started, contact Holosplash with your brand and campaign idea, and we will shape the effect in a short consultation. The first step is a conversation about your goal.

Question 40

How soon will an AR effect spread?

Accepted Answer

An AR effect can spread as soon as it’s launched and shared, since reach depends on how compelling the effect is and how easily it’s captured — both of which we design for. Analytics then show activations and reach in near real time.

Fonti: Holosplash project delivery; Holosplash analytics (GA4 integration) · Verificato da: Holosplash · Verificato: 2026-06-17

Question 41

How do app-less effects compare to platform-native filters?

Accepted Answer

App-less effects compare well to platform-native filters because they aren’t tied to one app’s ecosystem, rules or audience and can be triggered from print, packaging or events. You own the entry point and the reach.

Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-12

Question 42

Can you show effects drive reach?

Accepted Answer

Yes — we can show reach through activations, captures and shares tracked in the experience, and AR effects are broadly shown to drive social sharing. The data lets you judge the return on your own campaign.

Custom AR Filters & Effects

Effects people want to share

App-less, beyond a single platform

Try-on and world effects

On-brand and crafted

Measurable reach

Domande frequenti

The basics

App-less & platform reach

Devices, browsers & compatibility

Types of effects

Branding & craft

Build process & timeline

Tracking & analytics

Pricing & plans

Maintenance, IP & getting started

Results & comparison

Cosa sceglierai – Standard o Statement?