Servizi
AR Real Estate Property Views
Immersive property tours and life-size visualisations that let buyers explore a listing, layout or development in augmented reality.
Holosplash builds app-less augmented reality property experiences that let buyers explore a listing, layout or development from anywhere. A scan or link opens an interactive 3D view in the browser — walk a floor plan, place a development on a table, or visualise a finished unit before it’s built — with nothing to download.
See the property before the visit
AR lets prospective buyers experience a property in three dimensions from their phone: explore a layout, understand the space, and place a model of a development in their own environment. It pre-qualifies interest and makes remote and off-plan sales far more tangible.
Perfect for off-plan and developments
When a property doesn’t exist yet, AR is uniquely powerful — buyers can visualise a finished unit, tower or masterplan long before completion. It turns renders and plans into something people can genuinely understand and trust.
App-less, so every lead can use it
The experience opens in the browser from a scan or link with no download, so a buyer, agent or investor can engage instantly from a brochure, listing or hoarding. Accessibility means more of your leads actually explore the property.
Accurate, on-brand visualisation
Holosplash’s engineering-led approach means accurate scale, proportion and detail, so what buyers see reflects reality. Experiences are designed to match the developer or agency brand and the quality of the property.
Trackable interest
Every interaction is measured, so you can see which listings or units draw the most attention and follow up the warmest leads. Content can also be updated as a development progresses, without reprinting collateral.
Domande frequenti
Tutto quello che potresti voler sapere — raggruppato per tema.
The basics
What are AR real estate property views? +
AR real estate property views are augmented reality experiences that let buyers explore a property, layout or development in interactive 3D from their phone. They make a listing tangible without an in-person visit and work for both existing and off-plan properties.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-12
Who are AR property views for? +
AR property views are for developers, estate agents, architects and property marketers who want to showcase listings more vividly and qualify interest earlier. They are especially valuable for off-plan and remote sales.
Fonti: Holosplash client engagements · Verificato da: Holosplash · Verificato: 2026-06-21
Why use AR for property marketing? +
You use AR for property marketing because it helps buyers understand space and scale far better than photos or plans, builds confidence, and pre-qualifies interest before viewings. Immersive visualisation shortens the path to a decision.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-16
What makes Holosplash’s AR property views different? +
Holosplash’s AR property views are different because they are app-less, accurately scaled, on-brand and fully tracked, delivered through a hands-on service. Buyers get a realistic experience and you get the lead insight.
Fonti: Holosplash service model · Verificato da: Holosplash · Verificato: 2026-06-11
Are AR property views worth it? +
AR property views are worth it when listings benefit from being understood remotely or before completion, because they engage buyers and surface genuine interest. Built-in analytics also show which properties attract the most attention.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-20
App-less & WebAR
Do buyers need an app to view a property in AR? +
No — buyers do not need an app to view a property in AR; the experience opens in the browser from a scan or link. Removing the download means more leads actually explore the listing.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-15
How do buyers open the property experience? +
Buyers open the property experience by scanning a code on a brochure, listing or hoarding, or by tapping a shared link, after which it loads in the browser. It is one tap from interest to exploration.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-10
Does it work across iOS and Android? +
Yes — AR property views work across iOS and Android from a single build, so any buyer or agent can use them. There are no separate apps to maintain.
Fonti: Holosplash platform compatibility testing · Verificato da: Holosplash · Verificato: 2026-06-19
Can the experience be shared with remote buyers? +
Yes — the experience is just a link, so it can be shared instantly with remote or international buyers and investors. Distance is no barrier to exploring the property.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-14
Devices, browsers & compatibility
Which devices support AR property views? +
AR property views are supported on the large majority of modern phones and tablets with a camera and current browser, plus an on-screen 3D view on desktop. Older devices fall back to a simpler interactive view.
Fonti: Holosplash platform compatibility testing · Verificato da: Holosplash · Verificato: 2026-06-09
Which browsers are required? +
The required browsers are the standard ones already on people’s devices — Safari on iOS and Chrome on Android. Buyers use whatever they have.
Fonti: Apple WebKit documentation; Google Chrome documentation · Verificato da: Holosplash · Verificato: 2026-06-18
Can buyers view on desktop as well as mobile? +
Yes — buyers can view the property’s interactive 3D on desktop as well as the full AR mode on mobile. The experience adapts to the device they’re using.
Fonti: Holosplash platform compatibility testing · Verificato da: Holosplash · Verificato: 2026-06-13
What if a device can’t run camera AR? +
If a device can’t run camera AR, the experience falls back to an interactive on-screen 3D walkthrough so the buyer still explores the property. Nobody is left without a way in.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-22
Property experiences
What kinds of property experiences can you create? +
We can create interactive layouts and floor plans, life-size and tabletop models of developments, off-plan unit visualisations, and walkthroughs of finished or proposed interiors. The format is chosen to suit the property and the sales stage.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-17
Can buyers explore a floor plan in 3D? +
Yes — buyers can explore a floor plan in 3D, understanding the layout, flow and scale far better than from a flat drawing. AR turns plans into space people can grasp.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-12
Can a development be placed on a table or in a room? +
Yes — a development can be placed life-size or as a scale model on a table or in a room through world-tracking AR. This is a striking way to present a tower, scheme or masterplan.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-21
Can you show different finishes or configurations? +
Yes — we can show different finishes, materials or configurations, letting buyers compare options within the same experience. This helps personalise the property to the prospect.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-16
Can it work for off-plan properties that aren’t built yet? +
Yes — AR works especially well for off-plan properties that aren’t built yet, letting buyers visualise the finished result before completion. It turns renders and plans into something tangible and trustworthy.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-11
Build process & accuracy
How long does it take to build an AR property experience? +
Building an AR property experience typically takes from a couple of weeks for a single unit to longer for a full development, depending on the 3D involved. We confirm the timeline once scope is clear.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-20
What do you need from us to start? +
To start we need plans, renders, CAD/BIM or photos of the property, plus your branding and goals. The better the source material, the more accurate the result.
Fonti: Holosplash onboarding · Verificato da: Holosplash · Verificato: 2026-06-15
Can you work from architectural plans or BIM? +
Yes — we can work from architectural plans, CAD or BIM to build accurate 3D, which is ideal for developments. Existing models speed up production and improve fidelity.
Fonti: Holosplash 3D production · Verificato da: Holosplash · Verificato: 2026-06-10
How accurate is the scale and detail? +
The scale and detail are built to be accurate, because Holosplash’s engineering background makes correct proportion and representation a priority. Buyers can trust that what they see reflects the real space.
Fonti: Holosplash 3D production · Verificato da: Holosplash · Verificato: 2026-06-19
Features & capabilities
Can the experience include interactive hotspots? +
Yes — the experience can include interactive hotspots that reveal details about rooms, features or specifications as the buyer explores. These turn a model into a guided tour.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-14
Can buyers contact an agent from the experience? +
Yes — buyers can contact an agent or register interest from inside the experience via tappable calls-to-action. This converts exploration into a lead on the spot.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-09
Can it include surrounding area or amenities? +
Yes — the experience can include surrounding context such as amenities, views or the wider development, helping buyers understand location as well as the unit. Context often closes the sale.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-18
Can multiple units or listings share one experience? +
Yes — multiple units or listings can share one experience framework, with each opening its own model. This is efficient for portfolios and developments with many unit types.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-13
Tracking & analytics
Can we track which properties get the most interest? +
Yes — you can track which properties get the most interest, with scans and engagement measured per listing or unit. This shows where demand really is.
Fonti: Holosplash analytics (GA4 integration) · Verificato da: Holosplash · Verificato: 2026-06-22
What analytics are provided? +
The analytics provided include views over time, device, approximate location, dwell time and taps on enquiry buttons. These help prioritise follow-up and marketing spend.
Fonti: Holosplash analytics (GA4 integration) · Verificato da: Holosplash · Verificato: 2026-06-17
Who owns the lead and engagement data? +
You own the lead and engagement data; Holosplash collects and presents it for you. The data is about your prospects and stays yours.
Fonti: Holosplash master services agreement · Verificato da: Holosplash · Verificato: 2026-06-12
Can it integrate with our CRM or GA4? +
Yes — on managed plans the analytics can integrate with GA4, and enquiries can be routed to your CRM workflow. This keeps lead handling joined up.
Fonti: Holosplash analytics (GA4 integration) · Verificato da: Holosplash · Verificato: 2026-06-21
Pricing & plans
How much does an AR property experience cost? +
The cost of an AR property experience depends on the 3D detail and number of units, with hosted plans from €39/month and one-time production priced by scope. We quote transparently after understanding the project.
Fonti: Holosplash pricing · Verificato da: Holosplash · Verificato: 2026-06-16
Is hosting included? +
Yes — hosting of the property experience is included in the monthly plan, keeping it online and current. One-time build and 3D costs are separate.
Fonti: Holosplash pricing · Verificato da: Holosplash · Verificato: 2026-06-11
Do we pay per view? +
No — you do not pay per view; hosted plans include unlimited views, so a popular listing costs no more to run. Budgeting stays predictable.
Fonti: Holosplash pricing · Verificato da: Holosplash · Verificato: 2026-06-20
Can a development be quoted as one project? +
Yes — a development with many units can be quoted as one project rather than piece by piece, which is more cost-effective. We scope it as a programme.
Fonti: Holosplash pricing · Verificato da: Holosplash · Verificato: 2026-06-15
Maintenance, IP & getting started
Can the experience be updated as a development progresses? +
Yes — the experience can be updated as a development progresses, swapping renders for photos or adjusting details without reprinting collateral. It stays current through the sales cycle.
Fonti: Holosplash WebAR platform documentation · Verificato da: Holosplash · Verificato: 2026-06-10
Who hosts and maintains it? +
Holosplash hosts and maintains the experience on managed plans, keeping it compatible as browsers change. You don’t manage any infrastructure.
Fonti: Holosplash service model · Verificato da: Holosplash · Verificato: 2026-06-19
Are our plans and designs kept confidential? +
Yes — your plans, designs and any CAD/BIM are kept confidential under NDA throughout the engagement. Protecting sensitive project information is standard practice.
Fonti: Holosplash master services agreement · Verificato da: Holosplash · Verificato: 2026-06-14
Is it GDPR-compliant for handling enquiries? +
Yes — the experience is built to be GDPR-compliant for handling enquiries, collecting only what’s needed and treating personal data lawfully. We align it with your privacy policy.
Fonti: EU GDPR (Regulation 2016/679); Holosplash data practices · Verificato da: Holosplash · Verificato: 2026-06-09
How do we get started? +
To get started, contact Holosplash with your property plans and goals, and we will recommend an approach in a short consultation. The first step is a conversation about the listing or development.
Fonti: Holosplash onboarding · Verificato da: Holosplash · Verificato: 2026-06-18
Results & comparison
How soon will AR property views affect enquiries? +
AR property views can affect enquiries as soon as they’re live on a listing or development, by engaging buyers more deeply and pre-qualifying interest. The analytics show which properties attract attention from the start.
Fonti: Holosplash project delivery; Holosplash analytics (GA4 integration) · Verificato da: Holosplash · Verificato: 2026-06-13
How do AR property views compare to photos, video tours or CGI? +
AR property views compare well to photos, video tours or CGI because buyers explore the space interactively and at true scale rather than viewing a fixed sequence. This conveys layout and size in a way passive media can’t.
Fonti: Holosplash project delivery · Verificato da: Holosplash · Verificato: 2026-06-22
Can you show AR helps sell property? +
We can show engagement through the experience’s analytics, and AR is broadly shown to lift buyer confidence and understanding. Together these let you judge the impact on your own listings.
Fonti: Holosplash analytics (GA4 integration); Shopify AR commerce study, 2023 · Verificato da: Holosplash · Verificato: 2026-06-17
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